What 48 hours of slow fermentation does to a loaf. (Number two surprised us.)
✓ Checks passedEarly access now open for UK businesses
Be heard.
Every day.
Loudmill is the marketing team your business never had time to hire. Tell it about your business once. Every week it drafts a few posts and your newsletter in your voice, around photos from your own jobs, checks them against UK rules, and lines them up for you. You approve in ten minutes. It publishes, and shows you which posts bring in work.
✓ Nothing goes out until you say yes.
Drafts ready for your approval
5
Fresh out of the oven at 7am. First come, first served 🥖
✓ Checks passedSubject: The best croissants in town are back
⚠ “best” is a claim. Can you back it up?Our promises
Five promises. Kept in the code.
Handing your marketing to software comes with real worries: a post going out that you never checked, AI pictures passing for your own work, a problem you only hear about from a customer. Loudmill is built around five promises that answer them.
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Nothing goes out without your yes.
Every post waits for a person to approve it. That rule lives in the code, not in a setting, and an edit sends a post back for approval. You can approve from your phone, or straight from the Friday email.
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Your real work, front and centre.
Photos from your own jobs come first (with your customer’s OK), or a clean text card in your font. AI pictures only when you ask, always labelled as made with AI. Before one goes under “here’s a job we did” or shows a before-and-after, Loudmill warns you, and you decide.
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If something goes wrong, you hear first.
You get an email and a phone alert in plain words, with a button to fix it, and one more tap sends the post. You’re also warned a week before a connection runs out, not after.
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Help with the rules. You stay in charge.
Drafts flag claims like “best” or “guaranteed” for you to check. Emails go from your own address, only to people you’ve recorded as agreeing, with one-click unsubscribe. Review requests offer no rewards and go to every customer, and reviews are quoted word for word. You approve every word, so the final check, and the responsibility, stay with you.
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It gets more like you every week.
Every edit, every rejection and every word you ban teaches it. You can see what it has learned, and change it.
Who we are
We’re a seriously good company with one loud idea.
Every small business deserves to be heard. Not once a quarter when someone finds the time. Every single day. We build Loudmill in the UK, for UK businesses, with checks that help you follow the rules from day one.
Built in the UK
Human-approved
Rule checks to help you
No bots posting behind your back
How it works
Four steps. The mill keeps turning.
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1
Tell us once
Your business, your customers, your voice, and the words you never want to see. Loudmill turns it into a brand brief it follows every time.
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2
Get a week of drafts
A few posts a week on each channel you choose (you set how many, and on which days), and a newsletter every couple of weeks: steady beats daily. Each one uses a photo from your own jobs, or a clean text card in your colours. Your own photos come first. An AI picture under “here’s our work” gets a heads-up, and you decide.
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3
Approve, edit or rewrite
Tick the drafts you’re happy with and press Approve, from your phone: one, or the whole week. Edit anything, tap Shorter or Friendlier for a rewrite in seconds, or post your own words exactly as you typed them.
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4
It goes out, and you see what works
Approved posts publish in their slot. Each carries its own link, so you see the clicks, the enquiries and the bookings it brought, and Loudmill suggests what to do more of.
Why Loudmill is different
Loud. Never reckless.
Software that writes your marketing should do it your way. Here are eight things Loudmill does, built in and working today.
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Your words, exactly.
Choose Post my words exactly and it goes out as you typed it: no AI, nothing spent. Check spelling suggests fixes, and nothing changes unless you tap one.
“Sparky free Thurs, ring Dave” keeps its “sparky”. Your slang, place names and prices are left alone.
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One tap to change it. One tap back.
Tap Shorter, Friendlier, More specific or Add a call to action. Keep my wording holds your own sentences word for word.
Liked it better before? Use the one before brings it back, words and picture, exactly as it was.
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Only the facts you gave it.
Drafts are written from your business details. Anything you never told it, like “award-winning” or “over a decade”, is flagged for you to check.
A “spring clean” theme for the week won’t sprout a discount you never offered.
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Your photos first. AI pictures, honestly.
Choose the picture before it writes: your photo, a text card, an AI picture or none. AI pictures are always labelled as made with AI.
Writing “we just finished this bathroom”? You get a heads-up that an AI picture could pass for a real job. Your call.
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Never pay twice for a picture.
Every AI picture you’ve had is kept, so using one again costs nothing. More options only when you ask, with the price on the button.
Nearly right? Show me 2 more (about 7p). Loudmill never makes extras by itself.
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You shape the week.
How many posts on each channel, which days, the mix and a theme. Set it once and Friday’s drafts follow it.
3 Facebook posts on Mon, Wed and Fri. More of your own work. Theme: spring gardens.
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It spots the work in your replies.
When a comment or message wants a quote, a booking or a price, the card says so, with an answer drafted in your voice. One tap logs the enquiry.
“Wants a quote” goes to the top of the list. (Replies work on Bluesky and Mastodon today; Facebook and Instagram once Meta approves Loudmill.)
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It knows your week, and your weather.
UK dates and seasons, a forecast idea for trades the weather affects, and on Thursday one suggested change you can Apply in a tap.
Frost forecast for Tuesday? Your heating post is ready.
Also built in
- See what was sent: the exact words and picture each platform got, and View on … to open the real post.
- See what brings you work: clicks, enquiries and bookings for each post and channel, and what they’re worth.
- Approve anywhere: on your phone, or straight from Friday’s email.
- Your team, your roles: owner, admin, approver or view only.
- Google reviews in one tap: no rewards, and every customer asked the same way.
- This week’s pack: every approved post and picture in one download, for anywhere Loudmill doesn’t post yet.
- Stored in the UK: Microsoft Azure’s UK South region, each business walled off from every other (who else helps).
- Safe settings: reset your settings without losing a post; deleting the business needs a code we email you.
Channels
Everywhere your customers scroll.
- Email Live: from your own address
- Bluesky Live now
- Mastodon Live now
- Facebook Built · awaiting Meta's approval
- Instagram Built · awaiting Meta's approval
- LinkedIn Built · awaiting LinkedIn's approval
- Google Business Profile Built · awaiting Google's approval
- Threads Built · awaiting Meta's approval
- Pinterest Built · awaiting Pinterest's approval
- X Drafts to copy
- TikTok Built · awaiting TikTok's approval
- YouTube Shorts Built · awaiting Google's approval
Loudmill drafts for all twelve today. Email, Bluesky and Mastodon post by themselves now; email goes from your own address (hello@yourbusiness.co.uk, once its settings are added) or through your Mailchimp. Facebook, Instagram, Threads, Google, YouTube Shorts, TikTok, LinkedIn and Pinterest are built and switch on as each platform approves Loudmill; X stays a draft to copy (it charges per post). Until a channel posts by itself, its posts are ready to copy in one tap. Official APIs only: no workarounds, no risk to your accounts.
Pricing
Early-access pricing. Plain and simple.
£49a month + VAT
£99a month + VAT
£199+a month + VAT
Three plans. This is provisional early-access pricing: our first customers help us shape the final plans, and they hear about them first. Prices are before VAT, which is added at 20% (£49 + VAT is £58.80 a month); VAT-registered businesses can usually reclaim it. Billing hasn’t started: nobody is charged during early access.
Ask about early accessQuestions
Fair questions. Straight answers.
Will anything post without my say-so?
No. The publisher only sends content a person has approved, and editing an approved post sends it back for approval. That rule lives in the code, not in a setting. The one thing that repeats: a follow-up email you switch on (a welcome, a reminder to rebook) goes to each customer who qualifies once you’ve approved its wording; change the wording and it waits for your approval again.
Which channels work today?
Loudmill drafts for email, Facebook, Instagram, LinkedIn, Google Business Profile, Threads, Pinterest, Bluesky, Mastodon, X, TikTok and YouTube Shorts. Email, Bluesky and Mastodon post by themselves today; email goes from your own address (your domain, set up once in Settings) or through your Mailchimp, never from Loudmill’s. Facebook, Instagram, LinkedIn, Google Business Profile, Threads, Pinterest, TikTok and YouTube Shorts switch on one by one as each platform approves Loudmill’s app (those reviews take weeks). X stays a draft to copy, because X charges for every post. Until a channel posts by itself, each post is ready to copy in one tap. We only use official APIs.
Will it really sound like us?
It writes from your brand brief: your positioning, your content pillars, your tone and the words you want avoided. If a draft misses, reject it with a note and the rewrite takes your feedback on board.
Can I post my own words, exactly as I type them?
Yes. On Quick post, choose Post my words exactly: your text goes on each channel as you typed it, with no AI and nothing spent. Check spelling underlines possible slips, and nothing changes unless you tap a fix; your slang, trade words, names and prices are left alone. You still approve it before it goes.
What about advertising and email rules?
Loudmill flags claim words the ASA cares about (like “best” or “guaranteed”) and checks email consent under PECR, with one-click unsubscribe on every email. The checks help you, but you stay the advertiser, which is exactly why you approve everything.
How often will it post?
A few times a week on each channel, and your newsletter every two weeks (weekly or monthly if you prefer). Research on small businesses is clear: steady beats daily, and it keeps your approvals to about ten minutes a week. You can change it any time.
Do you use AI pictures?
Only if you choose to. Posts use photos from your own jobs first, or a clean text card in your colours. Customers are quick to spot AI pictures, and a local business’s real work is what wins trust. Every AI picture is labelled as made with AI, and one you’ve had before can be used again without paying for it twice.
How will I know it’s working?
Every post carries its own link, so Loudmill counts the people who click through. When someone gets in touch, tap Got an enquiry or Got a booking and say where it came from. You see which posts, channels and sources bring you work, and what they’re worth, never dressed up as sales.
Where does my data live?
It’s stored in Microsoft Azure’s UK South region. Each business’s data is isolated from every other business, and that isolation is tested every time we change the code. To draft posts and send emails, Loudmill passes only what each task needs to its AI and email providers, under UK data-protection terms; the privacy notice and subprocessor list name them.
How do I get early access?
Fill in the short form at the bottom of this page (it takes a minute, on your phone too), or email hello@loudmill.com. We’ll send you an access code to create your business.
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